MASSC: digital bookings with AI agents
WYnova developed a booking app with a back office and AI agents for MASSC, a BMW dealership. It went into production in 10 weeks and served its first customer without a single phone call.
- Client
- MASSC
- Sector
- Car
- Service
- AI Solution Builder
- Time to production
- 10 weeks
- Platforms
- iOS, Android, back office
phone calls to the first customer
to go into production
digital service
to complete a booking
The challenge
MASSC, an established BMW dealership, had no digital infrastructure: bookings by phone, manual coordination, no visibility of vehicle status and the risk of losing premium customers.
Key obstacles
-
All over the phone
Bookings and coordination handled manually.
-
Lack of coordination
No visibility of vehicle status.
-
No system
No basic digital infrastructure.
The solution
iOS and Android app with 3-tap booking, GPS-tracked vehicle collection from home, a back office with 5 modules covering the cycle through to invoicing, and AI agents in the operational workflow.
-
01
App
3-tap booking, 24/7, on iOS and Android.
-
02
GPS tracking
Vehicle collection from the customer's home, with tracking.
-
03
Back office
5 modules covering the cycle through to the invoice.
-
04
AI agentsAI
Agents that execute the operational workflow.
-
05
Billing
The service cycle closes with the issue of the invoice.
AI agents were integrated into the operational workflow from the first production release.
Results
The first BMW customer was served without a single phone call, the system went into production in 10 weeks and the digital service runs 24/7.
What we learned
Without prior digital infrastructure, custom development with AI agents creates a new service channel in weeks. Defining the scope from the full customer journey keeps the MVP focused.
