Tecnifar: AI training for the whole company
WYnova designed a generative AI training programme for Tecnifar and a network of internal ambassadors that extended AI adoption from the technical departments to the rest of the company.
- Client
- Tecnifar
- Sector
- Pharmaceutical
- Service
- Forward Deployed Engineering
The challenge
At Tecnifar, digital confidence and AI literacy were low, adoption was limited to technical departments and there was resistance driven by ethical concerns and fear of disruption.
Key obstacles
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Unequal literacy
Low digital confidence outside technical areas.
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Cultural resistance
Concerns about disruption and change.
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Ethical uncertainty
Questions about the responsible use of AI.
The solution
Tailored training programmes in generative AI literacy, prompting and ethical use, with hands-on experimentation and use cases defined for each team.
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01
Literacy
Generative AI fundamentals for all teams.
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02
PromptingAI
Prompting techniques applied to real tasks.
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03
Experimentation
Use cases tested by each team.
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04
Internal ambassadors
An internal network that sustains day-to-day adoption.
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05
Ethical use
Ethical framework and validation by experts.
AI adoption starts with people: literacy reduces resistance before any tool is introduced.
Results
Employees now experiment with AI for ideation and task automation, managers are more open, and internal ambassadors sustain adoption, from preparing regulatory summaries to AI-generated analyses validated by specialists.
What we learned
Training every area, not only the technical ones, broadens the user base. A network of internal ambassadors sustains adoption once the training has ended.
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