WYnova

Auchan: AI-automated promotional leaflets

WYnova used AI to automate Auchan's weekly production of promotional leaflets, cutting it from two weeks to hours, with +25% monthly savings.

Client
Auchan
Sector
Retail
Contact WYnova
Auchan promotional campaigns displayed on the website, on a laptop
Promotional campaigns published on the Auchan website
+25%

monthly savings

+60 hours

released per cycle

100%

standardisation

The challenge

Auchan's weekly promotional leaflet production was 100% manual, page by page, across thousands of products. Each cycle took up dozens of hours of a creative team's time in repetitive work, with a risk of error and no capacity to scale.

Key obstacles

  • Inconsistent data

    Incomplete product data sources with no common format.

  • Scattered visual assets

    Images and materials in multiple locations, with no naming convention.

  • Undocumented rules

    Knowledge of the rules existed only within the creative team.

  • Reliance on agencies

    Recurring work outsourced to external agencies.

The solution

An automated workflow for the repetitive work, and an AI layer only where the decision requires judgement.

Auchan · folheto semanalIn production
  • Page 4: Fresh produce Verified matrix · compiled by the agent Approved
  • Page 5: Grocery shop Verified matrix · compiled by the agent Approved
  • Page 6: Drinks Verified matrix · compiled by the agent Approved

Reviewed and approved by the verifier

Illustration of the approval workflow developed for Auchan. Page names are illustrative.
  1. 01

    Data

    Ingestion and normalisation of product and price data.

  2. 02

    Visual assets

    Organisation and automatic detection of the images for each product.

  3. 03

    Composition

    Page layout in line with the pagination rules.

  4. 04

    Judgement by AIAI

    AI layer for cases without a fixed rule: it proposes the decision, subject to human validation.

  5. 05

    Human validation

    Human validation at critical points, with a complete audit trail.

  6. 06

    Final export

    Standardised files, ready to publish.

WYnova applied AI only where the decision requires judgement and kept deterministic rules for everything else.

Results

The production cycle went from two weeks to hours, with full standardisation and the creative team freed up for higher-value work. Downstream, Auchan now runs more campaigns per month with fewer catalogue errors.

Before and after

Before

  1. 01

    Product team

    Please send this week’s promotional schedule.

  2. 02

    Marketing

    Checks the accuracy of the information, product by product.

  3. 03

    Designers

    Correct errors manually in the spreadsheet.

  4. 04

    Designers

    Collect the images for each SKU from Drive and the data from the matrix.

  5. 05

    Designers

    Transfer the content into InDesign, page by page.

Afterwards

  1. 01

    Product team

    Please send this week’s promotional schedule.

  2. 02

    AgentAI

    It checks the matrix and corrects any errors automatically.

  3. 03

    Pipeline

    Matches each SKU with its images from the image bank and its data.

  4. 04

    AgentAI

    Lays out the pages in line with the pagination rules.

  5. 05

    Verifier

    Review and approve the pages.

  6. 06

    InDesign

    Final layout, ready for publication.

Promotional leaflet production workflow, before and after automation

What we learned

Automation that delivers a return does not replace the team: it removes the repetitive work and gives the team time back to make decisions. The prerequisite is to separate what is a rule from what requires judgement.

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Service

Workflow Automation

Industry

Retail

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